Specialized Sales, Merchandising, & Marketing Operations

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Total Degrees​
Awarded in 2024
3,606
declining 16.6%
Median In-State​
Public Tuition
$7,170
growing 1.41%
Median Out-of-State​
Private Tuition
$37,534
growing 1.61%
Average Wage
$112,167
growing 2.15%
People in Workforce
12.5M
growing 2.33%
Average Employee Age
44.1
growing 0.119%

About

In 2024, the locations with the highest concentration of Specialized Sales, Merchandising, & Marketing Operations degree recipients are New York, NY, Kent, OH, and Philadelphia, PA. In 2024, the locations with a relatively high number of Specialized Sales, Merchandising, & Marketing Operations degree recipients are Midland, MI, Kent, OH, and Nelsonville, OH. The most common degree awarded to students studying Specialized Sales, Merchandising, & Marketing Operations is a bachelors degree.

Photo by Rafael Matsunaga
Business

Institutions

Information about the types of higher education institutions that grant degrees in Specialized Sales, Merchandising, & Marketing Operations and the types of students that study this field. Fashion Institute of Technology awards the most degrees in Specialized Sales, Merchandising, & Marketing Operations in the US, having also the highest percentage of degrees awarded in Specialized Sales, Merchandising, & Marketing Operations, followed by LIM College.

Tuition costs for Specialized Sales, Merchandising, & Marketing Operations majors are, on average, $7,170 for in-state public colleges, and $37,534 for out of state private colleges.

The most common sector, by number of institutions, that offers Specialized Sales, Merchandising, & Marketing Operations programs are Public, 2-year institutions (65 total). The most common sector, by number of degrees awarded, is Public, 4-year or above (2,071 completions).

Institutions

Institution with the Most Degrees Awarded in Specialized Sales, Merchandising, & Marketing Operations (2024)
  1. Fashion Institute of Technology
    1,139 degrees awarded
  2. Kent State University at Kent
    214 degrees awarded
  3. Saint Joseph's University
    170 degrees awarded

The most common sector, by number of degrees awarded in Specialized Sales, Merchandising, & Marketing Operations, is Public, 4-year or above (2,071 completions in 2024).

The following chart shows the share of universities that offer Specialized Sales, Merchandising, & Marketing Operations programs, by the total number of completions, colored and grouped by their sector.

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Tuition Costs for Common Institutions

$7,170
Median In-State Public
$37,534
Median Out of State Private

Fashion Institute of Technology has the most Specialized Sales, Merchandising, & Marketing Operations degree recipients, with 1,139 degrees awarded in 2024.

The following bar chart shows the state tuition for the top 5 institutions with the most degrees awarded in Specialized Sales, Merchandising, & Marketing Operations.

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Specialized Colleges

Highest Concentration Institution
  1. Fashion Institute of Technology
    31.9%
  2. LIM College
    31.9%
  3. Portland Fashion Institute
    22.2%

Out of all institutions that offer Specialized Sales, Merchandising, & Marketing Operations programs and have at least 5 graduates in those programs, Fashion Institute of Technology has the highest percentage of degrees awarded in Specialized Sales, Merchandising, & Marketing Operations, with 31.9%.

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Degrees Awarded by County

Counties with the Most Degrees Awarded in Specialized Sales, Merchandising, & Marketing Operations
  1. New York County, NY
    1,353 degrees awarded
  2. Portage County, OH
    214 degrees awarded
  3. Philadelphia County, PA
    208 degrees awarded

This map shows the counties in the United States colored by the highest number of degrees awarded in Specialized Sales, Merchandising, & Marketing Operations by year.

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Employment

Information on the businesses and industries that employ Business graduates and on wages and locations for those in the field.

The average salary for Business majors is $112,167 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.

The industry that employs the most Business majors is Elementary & secondary schools, though the highest paying industry, by average wage, is Internet publishing, broadcasting & web search portals.

Yearly Income for Common Jobs

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
$112,167
Average Wage in Workforce
± $790
2.15%
1 Year Growth
± 0.984%

The average salary for Business majors is $112,167 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.

This chart shows the average annual salaries of the most common occupations for Business majors.

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Highest Paying Locations

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
Highest Paying Pumas
  1. Marin County (Southeast)--San Rafael (South), Mill Valley & Sausalito Cities PUMA, CA
    $240,295
  2. Western Central PUMA, CT
    $239,858
  3. NYC-Manhattan Community District 7--Upper West Side PUMA, NY
    $238,635

This map shows the public use micro areas (PUMAs) in the United States colored by the average salary of Business majors.

Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.

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Most Common

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The most common occupations for Business majors, by number of employees, are Accountants & auditors, Other managers, and Financial managers.

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Most Specialized

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

Compared to other majors, there are an unusually high number of Business majors working as Accountants & auditors, Financial examiners, and Financial analysts.

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Highest Paid

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The highest paid occupations by median income for Business majors are Surgeons, Physicians, and Nuclear medicine technologists and medical dosimetrists.

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Occupations by Share

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
12.5M
2024 Workforce
± 83,278
2.33%
1 Year Growth
± 0.925%

The number of Business graduates in the workforce has been growing at a rate of 2.33%, from 12.2M in 2023 to 12.5M in 2024.

The largest single share of Business graduates go on to work as Accountants & auditors (8.7%). This chart shows the various jobs filled by those with a major in Business by share of the total number of graduates.

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Most Common

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The most common industries that employ Business majors, by number of employees, are Elementary & secondary schools, Computer Systems Design, and Accounting, tax preparation, bookkeeping & payroll services.

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Highest Paid

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The highest paying industries of Business majors, by average wage, are Internet publishing, broadcasting & web search portals, Securities, commodities, funds, trusts & other financial investments, and Oil & gas extraction.

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Industries by Share

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
12.5M
2024 Workforce
± 83,278
2.33%
1 Year Growth
± 0.925%

The number of Business graduates in the workforce has been growing at a rate of 2.33%, from 12.2M in 2023 to 12.5M in 2024.

The industry which employs the most Business graduates by share is Elementary & secondary schools, followed by Computer Systems Design. This visualization shows the industries that hire those who major in Business.

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Specialty Locations

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
PUMAS with a relatively high number of Business majors
  1. Dallas City (Downtown)--North of I-30 PUMA, TX
    2.89
  2. Chicago City (North)--Lake View & Lincoln Park PUMA, IL
    2.85
  3. NYC-Manhattan Community Districts 5 & 6--Midtown, East Midtown, & Flatiron PUMA, NY
    2.84

This map shows the public use micro areas (PUMAs) in the United States where there are a relatively high population of Business majors.

Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.

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Diversity

Demographic information for those who earn a degree in Business in the United States.

The average age of a person in the workforce with a degree in Business is 44.1.

The most common degree type these workers hold is a Bachelors Degree. Female employees are more likely to hold Business degrees, and White students are the most common race/ethnicty group awarded degrees in Business (1,830 students).

Workforce Age

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
44.1
Average Age in 2024
± 0.0901 Years
0.119%
1 Year Change
± 0.289%

This chart shows distribution of ages for employees with a degree in Business. The most common ages of employees with this major are 40 and 39 years old, which represent 2.67% and 2.6% of the population, respectively.

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Degrees Awarded

The most common degree types awarded to students graduating in Specialized Sales, Merchandising, & Marketing Operations are Bachelors Degree, Associates Degree, and Certificate of at least 1 but less than 2 academic years.

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Workforce Degrees

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The most common degree types held by the working population in Business are Bachelors Degree, Masters Degree, and Professional degree.

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Sex Imbalance for Common Institutions

Female (84.1%)
Most Common Sex with a Degree in this Field

This chart shows the granted degrees by sex at the 5 institutions that graduate the most students in Specialized Sales, Merchandising, & Marketing Operations.

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Race & Ethnicity by Degrees Awarded

Most Common Race or Ethnicity
  1. White
    1,830 degrees awarded
  2. Hispanic or Latino
    649 degrees awarded
  3. Black or African American
    353 degrees awarded

This chart shows the number of degrees awarded in Specialized Sales, Merchandising, & Marketing Operations for each race & ethnicity. White students earned the largest share of the degrees with this major.

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Race & Ethnicity by Sex

Most Common Race/Ethnicity and Sex Combination
  1. White Female
    1,003 degrees awarded
  2. Hispanic or Latino Female
    296 degrees awarded
  3. Black or African American Female
    151 degrees awarded

This chart illustrates the differences by sex for each race & ethnicity of Bachelors Degree recipients in Specialized Sales, Merchandising, & Marketing Operations.

White Female students, who earn most of the degrees in this field, are the most common combination of race/ethnicity and sex.

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Global Diversity

The closest comparable data for the 4 Digit Course Specialized Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
Most Common Countries of Origin
  1. India
    191,530 degree recipients
  2. Mexico
    166,769 degree recipients
  3. Philippines
    143,641 degree recipients
High Relative Number of Students
  1. Singapore
    2.5 times more than expected
  2. Mongolia
    2.45 times more than expected
  3. Denmark
    2.41 times more than expected

There are a relatively high number of people that were born in Singapore that hold Business degrees (2.5 times more than expected), and the most common country of origin by total numbers for non-US students earning a degree in this field is India (191,530 degree recipients).

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Skills

Data on the critical and distinctive skills necessary for those working in the Specialized Sales, Merchandising, & Marketing Operations field from the Bureau of Labor Statistics. Specialized Sales, Merchandising, & Marketing Operations majors need many skills, but most especially Active Listening. The revealed comparative advantage (RCA) shows that Specialized Sales, Merchandising, & Marketing Operations majors need more than the average amount of Repairing, Equipment Selection, and Equipment Maintenance.

These two visualizations, one a radial chart and one a bar chart, show the same information, a rating of how necessary the following skills are for Specialized Sales, Merchandising, & Marketing Operations majors. Toggle between "value" and "RCA" to see the absolute rating of that skill (value) and the revealed comparative advantage (RCA), or how much greater or lesser that skill's rating is than the average. The longer the bar or the closer the line comes to the circumference of the circle, the more important that skill is. The importance of Repairing is very distinctive for majors, but the Active Listening, Speaking, and Persuasion are the three most important skills for people in the field.

Radar Distribution

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Bar Chart

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