Douglas County, WI

County

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    2024 Population
    44,229
    US Senator
    Ron Johnson
    Republican Party
    US Senator
    Tammy Baldwin
    Democratic Party
    2024 Median Age
    42.7
    0.234% 1-year decrease
    2024 Poverty Rate
    10.8%
    3.27% 1-year increase
    2024 Median Household Income
    $75,099
    3.47% 1-year growth
    2024 Median Property Value
    $205,800
    8.09% 1-year growth
    2024 Employed Population
    22,063
    0.253% 1-year decline

    About

    None of the households in Douglas County, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

    99.2% of the residents in Douglas County, WI are U.S. citizens.

    The largest universities in Douglas County, WI are University of Wisconsin-Superior (651 degrees awarded in 2024).

    In 2024, the median property value in Douglas County, WI was $205,800, and the homeownership rate was 71.9%.

    Most people in Douglas County, WI drove alone to work, and the average commute time was 22 minutes. The average car ownership in Douglas County, WI was 2 cars per household.

    United StatesWisconsinDuluth, MN-WI

    Population & Diversity

    Douglas County, WI is home to a population of 44.2k people, from which 99.2% are citizens. As of 2024, 1.75% of Douglas County, WI residents were born outside of the country (773 people).

    In 2024, there were 20.8 times more White (Non-Hispanic) residents (39.7k people) in Douglas County, WI than any other race or ethnicity. There were 1.91k Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 496 American Indian & Alaska Native (Non-Hispanic) residents, the second and third most common ethnic groups.

    Population & Diversity

    Citizenship

    99.2%
    2024 Citizenship
    99.2%
    2023 Citizenship

    As of 2024, 99.2% of Douglas County, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Douglas County, WI was 99.2%, meaning that the rate of citizenship has been decreasing.

    The following chart shows US citizenship percentages in Douglas County, WI compared to that of it's neighboring and parent geographies.

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    Diversity

    Race and Ethnicity

    The 3 largest ethnic groups in Douglas County, WI
    1. White (Non-Hispanic)
      39.7k ± 151
    2. Two Races Excluding Other, & Three or More Races (Non-Hispanic)
      1.91k ± 241
    3. American Indian & Alaska Native (Non-Hispanic)
      496 ± 99
    1.94%
    Hispanic Population
    860 people

    In 2024, there were 20.8 times more White (Non-Hispanic) residents (39.7k people) in Douglas County, WI than any other race or ethnicity. There were 1.91k Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 496 American Indian & Alaska Native (Non-Hispanic) residents, the second and third most common ethnic groups.

    1.94% of the people in Douglas County, WI are hispanic (860 people).

    The following chart shows the 8 races represented in Douglas County, WI as a share of the total population.

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    Global Diversity

    The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.
    Most Common Origin
    1. Mexico
      90,085 ± 7,313 people
    2. India
      22,216 ± 3,653 people
    3. China
      14,090 ± 2,911 people

    In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

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    Foreign-Born Population

    1.75%
    2024 Foreign-Born Population
    773 people
    1.74%
    2023 Foreign-Born Population
    769 people

    As of 2024, 1.75% of Douglas County, WI residents (773 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Douglas County, WI was 1.74%, meaning that the rate has been increasing.

    The following chart shows the percentage of foreign-born residents in Douglas County, WI compared to that of it's neighboring and parent geographies.

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    Military

    Veterans

    Most Common Service Period
    1. Vietnam
      1,051 ± 156
    2. Gulf War (2001-)
      543 ± 143
    3. Gulf War (1990s)
      346 ± 102

    Douglas County, WI has a large population of military personnel who served in Vietnam, 1.94 times greater than any other conflict.

    The chart shows the distribution of veterans by conflict in Douglas County, WI.

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    Health

    96% of the population of Douglas County, WI has health coverage, with 51.9% on employee plans, 14.6% on Medicaid, 14.3% on Medicare, 13% on non-group plans, and 2.28% on military or VA plans.

    Primary care physicians in Douglas County, WI see 4,018 patients per year on average, which represents a 0% change from the previous year (4,018 patients). Compare this to dentists who see 1635 patients per year, and mental health providers who see 546 patients per year.

    By gender, of the total number of insured persons, 50.3% were men and 49.7% were women.

    Coverage

    Patient to Clinician Ratios

    4,018 to 1
    Patient to Primary Care Physician Ratio in Douglas County, WI

    Primary care physicians in Douglas County, WI see an average of 4,018 patients per year. This represents a 0% change from the previous year (4,018 patients).

    The following chart shows how the number of patients seen by primary care physicians has been changing over time in Douglas County, WI in comparison to its neighboring geographies.

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    Health Care Diversity

    In 2024, insured persons according to age ranges were distributed in 20.6% under 18 years, 19.5% between 18 and 34 years, 39.6% between 35 and 64 years, and 20.3% over 64 years.

    By gender, of the total number of insured persons, 50.3% were men and 49.7% were women.

    The following chart shows the number of people with health coverage by gender.

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    Uninsured People

    3.97%
    Uninsured
    51.9%
    Employer Coverage
    14.6%
    Medicaid
    14.3%
    Medicare
    13%
    Non-Group
    2.28%
    Military or VA

    Between 2023 and 2024, the percent of uninsured citizens in Douglas County, WI declined by 15.6% from 4.7% to 3.97%.

    The following chart shows how the percent of uninsured individuals in Douglas County, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

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    Health Indicators

    Health Outcomes

    Indicator

    In 2025, the average number of mentally unhealthy days reported in past 30 days (age-adjusted) was 5.55 in Douglas County, WI.

    The graphic shows the trend of the indicator in Douglas County, WI.

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    Health Behaviors

    Indicator

    In 2025, the percentage of the adult population (age 18 and older) that reports a body mass index (BMI) greater than or equal to 30 kg/m2 (age-adjusted) was 40.4% in Douglas County, WI.

    The graphic shows the trend of the indicator in Douglas County, WI.

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    Clinical Care

    Indicator

    In 2025, the percentage of population under age 65 without health insurance was 5.67% in Douglas County, WI.

    The graphic shows the trend of the indicator in Douglas County, WI.

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    Economy

    The economy of Douglas County, WI employs 22.1k people. In 2024, the largest industries in Douglas County, WI were Health Care & Social Assistance (3,747 people), Retail Trade (2,994 people), and Manufacturing (2,147 people), and the highest paying industries were Mining, Quarrying, & Oil & Gas Extraction ($112,000), Utilities ($76,411), and Transportation & Warehousing, & Utilities ($71,178).

    Employment

    Occupations

    22.1k
    2024 Value
    ± 859
    −0.253%
    1 Year decline
    ± 5.5%

    From 2023 to 2024, employment in Douglas County, WI declined at a rate of −0.253%, from 22.1k employees to 22.1k employees.

    The most common job groups, by number of people living in Douglas County, WI, are Management Occupations (2,273 people), Office & Administrative Support Occupations (2,155 people), and Sales & Related Occupations (1,838 people). This chart illustrates the share breakdown of the primary jobs held by residents of Douglas County, WI.

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    Unemployment Insurance Claims

    Data is only available at the state level. Showing data for Wisconsin.

    This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

    The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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    Industries

    Employment by Industries

    22.1k
    2024 Value
    ± 859
    −0.253%
    1 Year decline
    ± 5.5%

    From 2023 to 2024, employment in Douglas County, WI declined at a rate of −0.253%, from 22.1k employees to 22.1k employees.

    The most common employment sectors for those who live in Douglas County, WI, are Health Care & Social Assistance (3,747 people), Retail Trade (2,994 people), and Manufacturing (2,147 people). This chart shows the share breakdown of the primary industries for residents of Douglas County, WI, though some of these residents may live in Douglas County, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

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    Median Earnings by Industry

    $57,763
    Median earning men ± $2,808
    $41,354
    Median earning women ± $1,546

    The industries with the best median earnings for men in 2024 are Transportation & Warehousing, & Utilities ($75,412), Public Administration ($75,142), and Manufacturing ($72,210).

    The industries with the best median earnings for women in 2024 are Wholesale Trade ($63,750), Transportation & Warehousing, & Utilities ($61,616), and Construction ($56,750).

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    Employment by Industry Sector

    Data is only available at the state level. Showing data for Wisconsin.
    Y-Axis
    1.6%
    Year-over-year growth
    Employment change between February 2022 and February 2023

    As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

    Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

    The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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    Establishments by Size

    The industries with the most establishments
    1. 64
      Other Services (except Public Administration)
    2. 58
      Accommodation and Food Services
    3. 57
      Construction

    The visualization shows the distribution of establishments by industry and by size according to the number of employees.

    The visualization shows the number of establishments and its share across establishment sizes.

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    Payroll by Industry Sector

    The industries with the highest total annual payroll
    1. $139k
      Manufacturing
    2. $115k
      Construction
    3. $89.1k
      Retail Trade

    The chart shows the total annual payroll and the average annual payroll by industry.

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    Civics

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

    Presidential Elections

    Voting results are not available for Douglas County, WI. Showing the available data for Wisconsin.
    2024 Election Results
    1. Donald J. Trump (49.6%)
      Republican Party
    2. Kamala Harris (48.7%)
      Democratic Party
    3. Robert Kennedy (0.518%)
      Independent Party

    In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

    The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

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    Senator Elections

    US Senators from Wisconsin

    Senatorial voting results are only available at the state level. Showing data for Wisconsin.
    Ron Johnson
    Senator from Wisconsin3
    Assumed office on January 3, 2011
    Tammy Baldwin
    Senator from Wisconsin1
    Assumed office on January 3, 2013

    Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

    In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

    The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

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    Education

    In 2024, universities in Douglas County, WI awarded 651 degrees. The student population of Douglas County, WI in 2024 is skewed towards women, with 891 male students and 1,942 female students.

    Most students graduating from Universities in Douglas County, WI are White (542 and 89.4%), Hispanic or Latino (21 and 3.47%), Black or African American (12 and 1.98%), and American Indian or Alaska Native (10 and 1.65%).

    The largest universities in Douglas County, WI by number of degrees awarded are University of Wisconsin-Superior (651 and 100%).

    The most popular majors in Douglas County, WI are Elementary Education & Teaching (79 and 12.1%), School Counseling & Guidance Services (57 and 8.76%), and Other Multidisciplinary Studies (53 and 8.14%).

    The median tuition cost for a public four year colleges is $7,081 for in-state students and $14,995 for out-of-state students.

    Admissions & Enrollments

    Applicants, Admissions & Enrolled

    University
    Measure

    In 2024 in Douglas County, WI, the percentage of applicants admitted was 93%, while the percentage of admitted who enrolled was 19.3%. The number of students enrolled in 2024 was 2,833 (31.5% men and 68.5% women).

    The line chart  shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

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    Enrollments by Gender and Races

    Universities

    In 2024 there were 2,833 students enrolled in Douglas County, WI, 31.5% men and 68.5% women.

    By race, the largest number of students enrolled was concentrated in White with 2,267 records, of which 71.2% were women and 28.8% men.

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    Completions

    Concentrations

    Most Common
    1. Elementary Education & Teaching
      79 degrees awarded
    2. Other Multidisciplinary Studies
      53 degrees awarded
    3. General Business Administration & Management
      42 degrees awarded

    In 2024, the most common concentation for Bachelors Degree recipients in Douglas County, WI was Elementary Education & Teaching with 79 degrees awarded.

    This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Douglas County, WI according to their major.

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    Universities

    Gender
    Race
    University of Wisconsin-Superior
    Largest Universities by degrees awarded
    651 degrees awarded

    In 2024, the institution with the largest number of graduating students was University of Wisconsin-Superior with 651 degrees awarded.

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    Student Diversity

    University

    In 2024, 215 men were awarded degrees from institutions in Douglas County, WI, which is 0.493 times less than the 436 female students who received degrees in the same year.

    In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 542 degrees mean that there were 25.8 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 21 degrees awarded.

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    Awarded Degrees over Time

    The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

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    Tuition

    Average Net Price by Sector

    Universities

    Public, 4-year or above ($7,081) is the sector with the highest median state tuition in 2024.

    Public, 4-year or above ($1,731) is the sector with the highest median state fee in 2024.

    Public, 4-year or above ($1,050) is the sector with the highest average net price of books and supplies.

    The graph shows the average net price by sector and year.

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    Housing & Living

    The median property value in Douglas County, WI was $205,800 in 2024, which is 0.619 times smaller than the national average of $332,700. Between 2023 and 2024 the median property value increased from $190,400 to $205,800, a 8.09% increase. The homeownership rate in Douglas County, WI is 71.9%, which is higher than the national average of 65.2%.

    People in Douglas County, WI have an average commute time of 22 minutes, and they drove alone to work. Car ownership in Douglas County, WI is approximately the same as the national average, with an average of 2 cars per household.

    In 2025, 12.1% of the population was living with severe housing problems in Douglas County, WI. From 2014 to 2025, the indicator declined 1.74%.

    Housing

    Property

    $205,800
    Median Property Value 2024
    ±$6,393
    $13,774
    Median Property Taxes
    ±$589

    The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Douglas County, WI the largest share of households pay taxes in the $3k+ range.

    The chart underneath the paragraph shows the property taxes in Douglas County, WI compared to it's parent and neighbor geographies.

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    Rent vs Own

    71.9%
    Homeownership
    2024
    62.9%
    Homeowners with Mortgage
    2024

    In 2024, 71.9% of the housing units in Douglas County, WI were occupied by their owner. This percentage declined from the previous year's rate of 72.1%.

    This chart shows the percentage of owner in Douglas County, WI compared it's parent and neighboring geographies.

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    Equity

    Household Income

    Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.
    $75,099
    Median Household Income
    ± $3,609
    19.2k
    Number of Households
    ± 775

    In 2024, the median household income of the 19.2k households in Douglas County, WI grew to $75,099 from the previous year's value of $72,579.

    The following chart displays the households in Douglas County, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

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    Wage Distribution

    The closest comparable wage GINI for Douglas County, WI is from Wisconsin.
    0.439
    2024 Wage GINI in Wisconsin
    0.441
    2023 Wage GINI in Wisconsin

    In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

    This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

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    Transportation

    Commuter Transportation

    Most Common Commute in 2024
    1. Drove Alone (76%)
    2. Carpooled (9.46%)
    3. Worked At Home (9.09%)

    In 2024, 76% of workers in Douglas County, WI drove alone to work, followed by those who carpooled to work (9.46%) and those who worked at home (9.09%).

    The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

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    Commute Time

    22 minutes
    Average Travel Time

    Using averages, employees in Douglas County, WI have a shorter commute time (22 minutes) than the normal US worker (26.4 minutes). Additionally, 1.79% of the workforce in Douglas County, WI have "super commutes" in excess of 90 minutes.

    The chart below shows how the median household income in Douglas County, WI compares to that of it's neighboring and parent geographies.

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    Car Ownership

    2 cars
    Average Number

    The following chart displays the households in Douglas County, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Douglas County, WI have 2 cars.

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    Poverty

    Severe Housing Problems

    In 2025, 12.1% of the population was living with severe housing problems in Douglas County, WI. From 2014 to 2025, the indicator declined 1.74%.

    The graph shows the trend of the percentage of the population living with severe housing problems.

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    Poverty & Diversity

    10.8% of the population for whom poverty status is determined in Douglas County, WI (4.63k out of 43k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 55 - 64, followed by Males 55 - 64 and then Females 18 - 24.

    The most common racial or ethnic group living below the poverty line in Douglas County, WI is White, followed by Two Or More and Hispanic.

    The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

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    Children in Poverty

    In 2025, 12.1% of the children was living in poverty in Douglas County, WI. From 2014 to 2025, the indicator declined 9.4%.

    The graph shows the trend of the percentage of the children living in poverty.

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    Security

    Crimes & Accidents

    Indicator

    In 2022, the number of reported violent crimes offenses per 100,000 population was 185 in Douglas County, WI. From 2014 to 2022, the indicator grew 11.5% per 100,000 population.

    The graph shows the trend in the number of reported violent crimes offenses per 100,000 population.

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