Pierce County, WI

County

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2024 Population

42,584

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

38.8

1.04% 1-year increase

2024 Poverty Rate

9.77%

2.44% 1-year increase

2024 Median Household Income

$92,109

3.72% 1-year growth

2024 Median Property Value

$333,700

8.13% 1-year growth

2024 Employed Population

23,209

0.112% 1-year growth

About

None of the households in Pierce County, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

99% of the residents in Pierce County, WI are U.S. citizens.

The largest universities in Pierce County, WI are University of Wisconsin-River Falls (1,344 degrees awarded in 2024).

In 2024, the median property value in Pierce County, WI was $333,700, and the homeownership rate was 75%.

Most people in Pierce County, WI drove alone to work, and the average commute time was 26.8 minutes. The average car ownership in Pierce County, WI was 2 cars per household.

Pierce County, WI borders Dakota County, MN, Goodhue County, MN, Washington County, MN, Dunn County, WI, Pepin County, WI, and St. Croix County, WI.

United States Wisconsin Minneapolis-St. Paul-Bloomington, MN-WI

Population & Diversity

Pierce County, WI is home to a population of 42.6k people, from which 99% are citizens. As of 2024, 2.24% of Pierce County, WI residents were born outside of the country (955 people).

In 2024, there were 37.6 times more White (Non-Hispanic) residents (38.9k people) in Pierce County, WI than any other race or ethnicity. There were 1.04k Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 490 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

99%

2024 Citizenship

98.7%

2023 Citizenship

As of 2024, 99% of Pierce County, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Pierce County, WI was 98.7%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Pierce County, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Pierce County, WI

White (Non-Hispanic)
38.9k ± 185
Two Races Excluding Other, & Three or More Races (Non-Hispanic)
1.04k ± 141
Asian (Non-Hispanic)
490 ± 122

3.01%

Hispanic Population

1.28k people

3.01% of the people in Pierce County, WI are hispanic (1.28k people).

The following chart shows the 8 races represented in Pierce County, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the County level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

2.24%

2024 Foreign-Born Population

955 people

2.3%

2023 Foreign-Born Population

973 people

As of 2024, 2.24% of Pierce County, WI residents (955 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Pierce County, WI was 2.3%, meaning that the rate has been decreasing.

The following chart shows the percentage of foreign-born residents in Pierce County, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
789 ± 129
Gulf War (2001-)
332 ± 101
Gulf War (1990s)
246 ± 104

Pierce County, WI has a large population of military personnel who served in Vietnam, 2.38 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Pierce County, WI.

Health

96.9% of the population of Pierce County, WI has health coverage, with 61% on employee plans, 10.1% on Medicaid, 12.4% on Medicare, 12.7% on non-group plans, and 0.745% on military or VA plans.

Primary care physicians in Pierce County, WI see 2,662 patients per year on average, which represents a 0% change from the previous year (2,662 patients). Compare this to dentists who see 2363 patients per year, and mental health providers who see 1229 patients per year.

By gender, of the total number of insured persons, 50.2% were men and 49.8% were women.

Coverage

Patient to Clinician Ratios

2,662 to 1

Patient to Primary Care Physician Ratio in Pierce County, WI

Primary care physicians in Pierce County, WI see an average of 2,662 patients per year. This represents a 0% change from the previous year (2,662 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Pierce County, WI in comparison to its neighboring geographies.

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 22.6% under 18 years, 23.4% between 18 and 34 years, 37.7% between 35 and 64 years, and 16.3% over 64 years.

By gender, of the total number of insured persons, 50.2% were men and 49.8% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

3.1%

Uninsured

61%

Employer Coverage

10.1%

Medicaid

12.4%

Medicare

12.7%

Non-Group

0.745%

Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Pierce County, WI declined by 4.13% from 3.23% to 3.1%.

The following chart shows how the percent of uninsured individuals in Pierce County, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

Health Indicators

Health Outcomes

Indicator

In 2025, the average number of mentally unhealthy days reported in past 30 days (age-adjusted) was 5.12 in Pierce County, WI.

The graphic shows the trend of the indicator in Pierce County, WI.

Health Behaviors

Indicator

In 2025, the percentage of the adult population (age 18 and older) that reports a body mass index (BMI) greater than or equal to 30 kg/m2 (age-adjusted) was 34.7% in Pierce County, WI.

The graphic shows the trend of the indicator in Pierce County, WI.

Clinical Care

Indicator

In 2025, the percentage of population under age 65 without health insurance was 5.05% in Pierce County, WI.

The graphic shows the trend of the indicator in Pierce County, WI.

Economy

The economy of Pierce County, WI employs 23.2k people. In 2024, the largest industries in Pierce County, WI were Manufacturing (4,311 people), Health Care & Social Assistance (3,191 people), and Retail Trade (2,554 people), and the highest paying industries were Mining, Quarrying, & Oil & Gas Extraction ($133,000), Finance & Insurance ($87,625), and Utilities ($86,750).

Employment

Occupations

23.2k

2024 Value

± 971

0.112%

1 Year growth

± 5.75%

From 2023 to 2024, employment in Pierce County, WI grew at a rate of 0.112%, from 23.2k employees to 23.2k employees.

The most common job groups, by number of people living in Pierce County, WI, are Management Occupations (2,581 people), Office & Administrative Support Occupations (2,319 people), and Production Occupations (2,279 people). This chart illustrates the share breakdown of the primary jobs held by residents of Pierce County, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

23.2k

2024 Value

± 971

0.112%

1 Year growth

± 5.75%

From 2023 to 2024, employment in Pierce County, WI grew at a rate of 0.112%, from 23.2k employees to 23.2k employees.

The most common employment sectors for those who live in Pierce County, WI, are Manufacturing (4,311 people), Health Care & Social Assistance (3,191 people), and Retail Trade (2,554 people). This chart shows the share breakdown of the primary industries for residents of Pierce County, WI, though some of these residents may live in Pierce County, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$59,650

Median earning men ± $2,052

$39,609

Median earning women ± $3,181

The industries with the best median earnings for men in 2024 are Finance & Insurance, & Real Estate & Rental & Leasing ($119,615), Public Administration ($78,618), and Construction ($66,588).

The industries with the best median earnings for women in 2024 are Public Administration ($77,813), Finance & Insurance, & Real Estate & Rental & Leasing ($75,250), and Manufacturing ($54,119).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Establishments by Size

The industries with the most establishments

67
Construction
58
Other Services (except Public Administration)
53
Professional, Scientific, and Technical Services

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

The visualization shows the number of establishments and its share across establishment sizes.

Payroll by Industry Sector

The industries with the highest total annual payroll

$95.4k
Manufacturing
$33.9k
Retail Trade
$33.8k
Health Care and Social Assistance

The chart shows the total annual payroll and the average annual payroll by industry.

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for Pierce County, WI. Showing the available data for Wisconsin.

2024 Election Results

Donald J. Trump (49.6%)
Republican Party
Kamala Harris (48.7%)
Democratic Party
Robert Kennedy (0.518%)
Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

Education

In 2024, universities in Pierce County, WI awarded 1,344 degrees. The student population of Pierce County, WI in 2024 is skewed towards women, with 1,952 male students and 3,291 female students.

Most students graduating from Universities in Pierce County, WI are White (1,205 and 90.6%), Hispanic or Latino (41 and 3.08%), Asian (36 and 2.71%), and Two or More Races (30 and 2.26%).

The largest universities in Pierce County, WI by number of degrees awarded are University of Wisconsin-River Falls (1,344 and 100%).

The most popular majors in Pierce County, WI are General Animal Sciences (149 and 11.1%), General Business Administration & Management (137 and 10.2%), and Educational, Instructional, & Curriculum Supervision (73 and 5.43%).

The median tuition cost for a public four year colleges is $7,121 for in-state students and $15,583 for out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2024 in Pierce County, WI, the percentage of applicants admitted was 81.7%, while the percentage of admitted who enrolled was 25.1%. The number of students enrolled in 2024 was 5,243 (37.2% men and 62.8% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2024 there were 5,243 students enrolled in Pierce County, WI, 37.2% men and 62.8% women.

By race, the largest number of students enrolled was concentrated in White with 4,489 records, of which 64.1% were women and 35.9% men.

Completions

Concentrations

Most Common

General Animal Sciences
149 degrees awarded
General Business Administration & Management
105 degrees awarded
General Biomedical Sciences
65 degrees awarded

In 2024, the most common concentation for Bachelors Degree recipients in Pierce County, WI was General Animal Sciences with 149 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Pierce County, WI according to their major.

Universities

Gender

Race

University of Wisconsin-River Falls

Largest Universities by degrees awarded

1,344 degrees awarded

In 2024, the institution with the largest number of graduating students was University of Wisconsin-River Falls with 1,344 degrees awarded.

Student Diversity

University

In 2024, 440 men were awarded degrees from institutions in Pierce County, WI, which is 0.487 times less than the 904 female students who received degrees in the same year.

In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 1,205 degrees mean that there were 29.4 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 41 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($7,121) is the sector with the highest median state tuition in 2024.

Public, 4-year or above ($1,887) is the sector with the highest median state fee in 2024.

Public, 4-year or above ($440) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Housing & Living

The median property value in Pierce County, WI was $333,700 in 2024, which is 1 times larger than the national average of $332,700. Between 2023 and 2024 the median property value increased from $308,600 to $333,700, a 8.13% increase. The homeownership rate in Pierce County, WI is 75%, which is higher than the national average of 65.2%.

People in Pierce County, WI have an average commute time of 26.8 minutes, and they drove alone to work. Car ownership in Pierce County, WI is approximately the same as the national average, with an average of 2 cars per household.

In 2025, 10.8% of the population was living with severe housing problems in Pierce County, WI. From 2014 to 2025, the indicator declined 4.62%.

Housing

Property

$333,700

Median Property Value 2024

±$8,284

$11,905

Median Property Taxes

±$531

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Pierce County, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Pierce County, WI compared to it's parent and neighbor geographies.

Rent vs Own

75%

Homeownership

2024

58.6%

Homeowners with Mortgage

2024

In 2024, 75% of the housing units in Pierce County, WI were occupied by their owner. This percentage declined from the previous year's rate of 75.8%.

This chart shows the percentage of owner in Pierce County, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$92,109

Median Household Income

± $5,320

15.9k

Number of Households

± 755

In 2024, the median household income of the 15.9k households in Pierce County, WI grew to $92,109 from the previous year's value of $88,802.

The following chart displays the households in Pierce County, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $100k - $125k range.

Wage Distribution

The closest comparable wage GINI for Pierce County, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (75.4%)
Worked At Home (12.8%)
Carpooled (6.12%)

In 2024, 75.4% of workers in Pierce County, WI drove alone to work, followed by those who worked at home (12.8%) and those who carpooled to work (6.12%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

26.8 minutes

Average Travel Time

Using averages, employees in Pierce County, WI have a longer commute time (26.8 minutes) than the normal US worker (26.4 minutes). Additionally, 1.81% of the workforce in Pierce County, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Pierce County, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Pierce County, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Pierce County, WI have 2 cars.

Poverty

Severe Housing Problems

In 2025, 10.8% of the population was living with severe housing problems in Pierce County, WI. From 2014 to 2025, the indicator declined 4.62%.

The graph shows the trend of the percentage of the population living with severe housing problems.

Poverty & Diversity

9.77% of the population for whom poverty status is determined in Pierce County, WI (3.93k out of 40.2k people) live below the poverty line, a number that is lower than the national average of 12.5%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Females 55 - 64.

The most common racial or ethnic group living below the poverty line in Pierce County, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Children in Poverty

In 2025, 7.1% of the children was living in poverty in Pierce County, WI. From 2014 to 2025, the indicator declined 3%.

The graph shows the trend of the percentage of the children living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798, followed by New York (5,087).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Security

Crimes & Accidents

Indicator

In 2022, the number of reported violent crimes offenses per 100,000 population was 144 in Pierce County, WI. From 2014 to 2022, the indicator grew 10.1% per 100,000 population.

The graph shows the trend in the number of reported violent crimes offenses per 100,000 population.